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Traction CRM

Customer engagement made easy

Specifically designed for automotive dealerships, Traction CRM empowers targeted, consistent customer contact at every stage of the sales cycle. A complete view - including call centre interactions - makes it simple to understand and engage with customers. Dealers can initiate AI-powered marketing communications, loyalty programs, customer experience surveys, and quickly report on return on investment. Meanwhile, in-built automation saves the time, effort and cost of managing these tasks.

Campaign manager

AI powered content creation

Full reporting

Customer experience surveys

Customer engagement and loyalty

Call centre manager

AI-powered, relevant and continuous customer contact

360 degree view of customers and activities

360 degree view of customers and activities

Gain deeper customer insight

Have a complete view of customers with one marketing database across all touch points including the fully integrated call centre.

Improve customer engagement

Manage the after sales and service customer lifecycle through constant and meaningful contact to drive satisfaction and repeat business.

AI-powered smarts

Traction CRM uses clever Artificial Intelligence to produce compelling communications, meaning you can maintain a consistent and relevant connection with your customers over time – across many channels.

Reach customers more efficiently

Improve promotional campaigns

Target customers more effectively across multiple channels with personalised offers. Assess the return on investment to see which activities worked best.

Reduce marketing costs.

Cut the cost of marketing activities with automated, proactive customer list building and campaign targeting.

Save time and effort

Use AI generated marketing content to create customer communications more quickly and easily than with manual processes.

Features

Effortless relationship management

Traction CRM offers the power of a complete and integrated customer view. See contact information and timeline, privacy settings, loyalty points, customer spend across sales and service, and vehicle information. Use this data to better target campaigns, drive revenue and improve customer satisfaction and loyalty.

Campaign manager

Campaign manager

Create multi touch point campaigns using email, SMS and phone calls. Build targeted audiences with the List Builder data mining tool. And view campaigns in the Campaign Calendar.

AI powered content creation

AI powered content creation

Use AI to generate text and images with just a few prompts for marketing communications.

Full reporting

Full reporting

See email campaign statistics on customers who have opened and interacted with marketing emails as well as those who have opted out. View the gross earn made on campaigns via return-on-investment dashboards.

Traction CRM-Customer experience surveys

Customer experience surveys

Create automated after sales and service surveys quickly to see how customers rate their experience.

Customer engagement and loyalty

Customer engagement and loyalty

Manage customer loyalty programs based on tier levels. Assign points values for sales and service events and reward loyal customers.

Call centre manager

Call centre manager

View dashboard reporting of all call centre campaigns, track completed, rescheduled, untouched and overdue calls and track the progress of each call centre representative.

Find out more
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