Aust & NZ
12th Dec 2013

How important is your customer database?

A better question rather, how important is your bottom line? Having an up-to-date and reliable database positively correlates to your end of year profits. According to Deloitte’s, dealers who have successfully embraced CRM have increased vehicle and service sales, improved service retention and reduced marketing expenses. Marketing mail-outs, customer follow-ups, service reminders, customer thank you’s, appointments and more all rely on an accurate customer database and therefore, so does your dealership success.

How accurate is your database?

Industry estimates that 17% of mailing addresses held by an average dealership are incorrect. The impact of nearly 1/5 of your database containing wrong information has a crucial effect on your marketing and communication success. Australia Post estimates the cost to a business of a single item of returned mail is $17. Not only is returned mail a waste of money, it’s a crucial vehicle sale or RO (repair order) opportunity missed.

As user error is unavoidable, the key to maintaining an accurate database lies within the systematic checks. The right software will not only check and error correct, but predict errors on entry. Enter Dynamic Matching, an updated release from Pentana Solutions’ CRM suite.

Dynamic Matching is an innovative CRM tool used by dealers to ensure their direct mail, marketing emails and phone calls always reach their customers. Dynamic Matching uses the latest data collated from Sensis, Australia Post Total Check and other sources to provide up to the minute accurate name and address information, while fully integrating into Pentana Solutions’ Dealer Management Systems. Pressed for time? Typo? Duplicate entry? That’s okay. With Dynamic Matching, you can search by partial address or name and the software automatically fills in the rest for you. By verifying your data as soon as it’s entered, Dynamic Matching seamlessly does the hard work for you. It conducts a single search to return the details on all individuals who reside at the address.

Pentana Solutions is aware that complementary to address verification, is the need for accurate email addresses. That’s why email domain verification is the newest addition the Dynamic Matching suite. With the added domain feature, verifying your customer’s email becomes as seamless and routine as validating name and address. Gone are the days of bounced emails; the future relies on complete contacts and solid customer relationships through every medium.

If you’re looking for a simple way to improve efficiencies, profits and customer relations at your dealership, then take a further look at Dynamic Matching. With a faster response time and a more streamlined process, instantly receive your DPID (Delivery Point Identifier) verification and peace of mind that it won’t be the last time your customer hears from you.

Interested? Ask more questions here.