We understand the challenges automotive dealerships experience in driving CRM and marketing programs. Finding an expert in automotive marketing can be time consuming or even too costly for some businesses. Furthermore, clients reported that even with the best intentions CRM work can fall by the wayside when other business priorities come to the fore.
We saw a need for CRM gurus across Australia and New Zealand, so we used our global reach to make them available. Essentially we’re offering dealerships from Glen Waverley to Goondiwindi, Parramatta to Perth or Brisbane to Ballina access to a CRM master of their own. The beauty of the relationship is that automotive dealerships will have access to an industry experienced marketing and CRM guru without the need to recruit for or remunerate them.
By entering into a short term or 12 month package dealerships will be guided through the following stages:
- Goal setting around customer experience, loyalty and communication and prospect marketing
- SWOT analysis
- Strategy creation
- Ways to create management and user buy in
- Training in best practice tools and processes
- Tactical plan
- Regular reporting