Exactly how far away is your next customer?
To find the answer all you need to do is walk through a shopping centre, along a platform at a train station, or even a busy bar on a Friday night and what do you see? Consumers engrossed in their mobile phone scrolling through data looking for the next attention grabbing snippet of information. Recent research conducted by Android app Locket revealed the average user checks their phone around nine times per an hour during peak times of 5pm – 8pm. This is not just checking screen notification or the time, these are manual logins to the phones to surf the web, check social media and read emails. Your prospective customers are carrying a very powerful device at all times (even at night when it is most likely sitting next to them while they sleep – charging) making it much easier to reach out and interact on a massive scale.
What are the most effective ways to reach your target audience?
Without doubt, word of mouth is still the most powerful marketing channel to encourage a consumer to make a buying decision. This word of mouth message is not only delivered over the phone or face-to-face, the generation of today typically interact via the online digital platforms.
The simplest way to reach your prospective customers or your previous customers is by social media. The frequent use of social media allows you to display messages to remain at the forefront of consumers mind. There’s been amazing success of marketing strategies implemented using social media for brand awareness, competitions, promotions and other communications. Posts can be scheduled to go live during peak usage and messages can be written to encourage users to share content amongst their friends and groups.
Other uses of a portable device such as a tablet or mobile, apart from a phone call, include SMS messaging and email communication. It’s never been easier to copy and paste or forward an email allowing users to share information about your marketing promotions.
How can our Dealer Management Systems help you reach your target audience?
At Pentana Solutions, we understand how new car buyers interact with dealerships based on our conversations with a variety of dealers around the globe. Our products feature social media integration allowing your showroom to improve your customer retention. With just a few clicks, you can send out a marketing message which can be viewed and shared at any time of the day. This is just one of many tools in helping your dealership create customers for life.
If you would like to learn more about how our Dealer Management System’s can help bring your customer base closer, please contact us here!
